Defamation
1.  Public official or running for public office
a.  Must show by clear and convincing evidence:
i.  Falsity
ii.  Actual malice (knowledge or reckless disregard)
b.  Damages
i.  Compensatory, presumed, and punitive

2.  Public figure (those who thrust themselves into the limelight)
a.  Same as public official
3.  Private figure but a matter of public concern
a.  Must show:
i.  Falsity
ii.  Negligence
iii.  Actual injury
b.  Damages
i.  Compensatory for actual injury
ii.  Presumed and punitive if can show actual malice
4.  Private figure and a matter of private concern
a.  Requirements are unclear, but:
i.  P must most likely show negligence
ii.  D has the burden of proving truth
b.  Damages
i.  Compensatory, presumed and punitive