a)    Desire for more personal control and autonomy.
b)    Loss of historical perspective of disease; not an awareness of how bad some diseases can be.  People are more concerned with today’s health and not the long-term disease.  Feel good today and don’t worry about tomorrow’s disease.
c)    People are healthier and richer
d)    There is a decreasing respect for science; if you deal with science, it becomes more impersonal.
e)    Increasing choices of alternative medicine: herbs, acupuncture, chiropractic care, supplements.
f)    Modern medicine disagrees, obviously, with alternative medicine b/c it is non-scientific.